Initial sales above predicted volumes
14% faster load times than closest competitor
8% decrease in lost orders through abandoned carts
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Case Study
Berry Alloc Website Development
Client: Berry Alloc
Industry: Manufacturing, Retail
Duration: 1 month
Project Overview
Berry Alloc, a leading provider of premium flooring solutions, required a new website to establish its online presence and drive customer engagement. The new website needed to offer robust functionalities, including sample ordering with shipping fees handled through a Stripe Payment Gateway, integration with a product showcase gallery, and abandoned cart functionality. Additionally, it was essential for the website to comply with WCAG 3.0 standards and feature a comprehensive document library.
Objectives
- Develop a website that aligns with Berry Alloc’s brand identity and market positioning
- Implement sample ordering with shipping fees calculated based on the number of samples via Stripe Payment Gateway
- Ensure compliance with WCAG 3.0 standards for accessibility
- Create a document library for easy access to brochures, installation instructions, technical documents, and certifications
- Develop a product showcase gallery
- Implement abandoned cart functionality to reduce cart abandonment rates
Google Lighthouse Scores
1
Performance
1
Accessibility
1
Best Practices
1
SEO
This site was built for us unbelievably quickly, but with no compromise on functionality or style.
Making the products easy for us to populate and update was critical, as products with the same name appear within multiple ranges – the back-end management of this content allows for this thanks to the team’s understanding of our requirements.
Creating this new site from scratch was incredibly simple for us – instead of being a large, daunting and time-consuming project it was reduced to a simple task thanks to the capabilities and expertise of NoBull. who took all the “pain” away from us. I highly recommend their services to any business looking to elevate their online presence.
Donna McGarry
Marketing Executive
Key Features and Functionalities
1. Sample Ordering System
We implemented a user-friendly sample ordering system that allows customers to order product samples. Shipping fees are calculated based on the number of samples ordered and processed through the Stripe Payment Gateway. This feature ensures a smooth and secure transaction process for customers.
2. Stripe Payment Gateway Integration
To handle shipping fees, we integrated the Stripe Payment Gateway. This allows for secure and efficient processing of payments based on the number of samples ordered, enhancing the overall customer experience.
3. WCAG 3.0 Compliance
Ensuring accessibility was a top priority. The website was developed in compliance with WCAG 3.0 standards, incorporating features like text scaling, high contrast modes, and screen reader compatibility. These measures ensure that the website is accessible to users with various disabilities, providing an inclusive digital experience.
4. Document Library
We created a comprehensive document library that offers easy access to a wide range of resources, including brochures, installation instructions, technical documents, and certifications. This centralised repository is designed to help users quickly find and download the information they need.
5. Product Showcase Gallery
We developed a gallery showcasing Berry Alloc’s product range, enabling easy sample ordering directly from the gallery. This visually engaging feature helps customers explore the product offerings and make informed decisions.
6. Abandoned Cart Functionality
To reduce cart abandonment rates, we implemented an abandoned cart functionality. This feature sends automated reminders to users who leave items in their cart without completing the purchase, encouraging them to return and finalise their order. This functionality has proven effective in recovering potential lost sales and boosting overall conversion rates.
Results and Feedback
As a new website, Berry Alloc quickly established a strong online presence, attracting significant interest from customers and stakeholders. The advanced functionalities and improved user experience led to immediate customer engagement and satisfaction. The document library and product showcase gallery have particularly stood out, driving more traffic and conversions.
Results & Metrics
Conclusion
The development of Berry Alloc’s website successfully established their brand identity and significantly enhanced the functionality and user experience. By integrating advanced features such as sample ordering with Stripe Payment Gateway, abandoned cart functionality, and comprehensive galleries, and ensuring compliance with WCAG 3.0 standards, we have created a powerful digital platform that supports Berry Alloc’s business operations and customer needs. The positive reception and increased customer engagement post-launch underscore the success of the project and our commitment to delivering impactful digital solutions.
More Case Studies
Berry Alloc
Berry Alloc, a leading provider of premium flooring solutions, required a new website to establish its online presence and drive customer engagement. The new website needed to offer robust functionalities, including sample ordering with shipping fees handled through a Stripe Payment Gateway, integration with a product showcase gallery, and abandoned cart functionality. Additionally, it was essential for the website to comply with WCAG 3.0 standards and feature a comprehensive document library.