Allur, a new entrant in the premium decking and outdoor solutions market, required a website that would establish its brand and drive customer engagement from the ground up. The new website needed to offer robust functionalities, including sample ordering, order limits, integration with the fulfilment service, and abandoned cart functionality. Additionally, it was essential for the website to comply with WCAG 3.0 standards and feature comprehensive document libraries, a retailer locator, customer engagement galleries, a decking calculator, and a visualiser for colour options.
Performance
Accessibility
Best Practices
SEO
Working with NoBull. on our new Allur website was an absolute pleasure! The team has been super responsive, always ready to tackle our questions and concerns. They have followed the design closely and even added their own creative touches. The new site is very easy to use with a great sample ordering system and intuitive interactive features. They have been professional and dedicated, making the whole process smooth and enjoyable. I’m thrilled with the outcome.
1. Sample Ordering System
We implemented a user-friendly sample ordering system that allows customers to order product samples with a defined maximum units per order. This feature helps streamline the sampling process, making it easier for customers to select the right products for their needs.
2. Integration with a Third-Party Order Fulfilment System
To enhance the order fulfilment process, we integrated their third-parties order fulfilment system. This integration ensures efficient and accurate shipping, providing customers with reliable delivery services.
3. WCAG 3.0 Compliance
Ensuring accessibility was a top priority. The website was developed in compliance with WCAG 3.0 standards, incorporating features like text scaling, high contrast modes, and screen reader compatibility. These measures ensure that the website is accessible to users with various disabilities, providing an inclusive digital experience.
4. Document Library
We created a comprehensive document library that offers easy access to a wide range of resources, including brochures, installation instructions, technical documents, and certifications. This centralised repository is designed to help users quickly find and download the information they need.
5. Find a Retailer
To assist customers in locating the nearest retailers, we developed a Find a Retailer feature. This tool allows users to enter their location and find nearby Allur retailers, complete with contact details and directions, enhancing the shopping experience and driving in-store visits.
6. Gallery and Customer Gallery
7. Decking Calculator
To assist customers in planning their decking projects, we implemented a decking calculator. This tool calculates the number of boards, clips, trims, and fascias required based on the inputted coverage area. It provides an easy and accurate way for customers to estimate their project needs.
8. Visualiser for Colour Options
We developed a visualiser tool that allows customers to see how different decking colour options will look in both day and night variations. This interactive feature helps customers visualise their choices in real-world settings, aiding in their decision-making process.
9. Abandoned Cart Functionality
To reduce cart abandonment rates, we implemented an abandoned cart functionality. This feature sends automated reminders to users who leave items in their cart without completing the purchase, encouraging them to return and finalise their order. This functionality has proven effective in recovering potential lost sales and boosting overall conversion rates.
As a new product, the Allur website quickly gained traction, attracting significant interest from customers and stakeholders. The advanced functionalities and improved user experience led to immediate customer engagement and satisfaction. The Find a Retailer feature, engaging galleries, decking calculator, and colour visualiser have particularly stood out, driving more traffic and conversions.
The development of Allur’s website successfully established their brand identity and significantly enhanced the functionality and user experience. By integrating advanced features such as sample ordering, the third-party order fulfilment system, abandoned cart functionality, comprehensive galleries, decking calculator, and colour visualiser, we created a powerful digital platform that supports Allur’s business operations and customer needs. The positive reception and increased customer engagement post-launch underscore the success of the project and our commitment to delivering impactful digital solutions.
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Allur, a new entrant in the premium decking and outdoor solutions market, required a website that would establish its brand and drive customer engagement from the ground up. The new website needed to offer robust functionalities, including sample ordering, order limits, integration with the fulfilment service, and abandoned cart functionality. Additionally, it was essential for the website to comply with WCAG 3.0 standards and feature comprehensive document libraries, a retailer locator, customer engagement galleries, a decking calculator, and a visualiser for colour options.
