Case Study

Allur Website Development

allur logo
Client: Allur
Industry: Manufacturing, Retail
Duration: 1 month

Project Overview

Allur, a new entrant in the premium decking and outdoor solutions market, required a website that would establish its brand and drive customer engagement from the ground up. The new website needed to offer robust functionalities, including sample ordering, order limits, integration with the fulfilment service, and abandoned cart functionality. Additionally, it was essential for the website to comply with WCAG 3.0 standards and feature comprehensive document libraries, a retailer locator, customer engagement galleries, a decking calculator, and a visualiser for colour options.

Objectives

  • Implement sample ordering with maximum units per order
  • Integrate with third-party order fulfilment system
  • Ensure compliance with WCAG 3.0 standards
  • Create a document library for easy access to brochures, installation instructions, technical documents, and certifications
  • Implement a Find a Retailer feature
  • Develop galleries for product showcases and customer submissions
  • Implement a decking calculator
  • Implement a visualiser for colour options
  • Implement abandoned cart functionality to reduce cart abandonment rates

Google Lighthouse Scores

1

Performance

1

Accessibility

1

Best Practices

1

SEO

Working with NoBull. on our new Allur website was an absolute pleasure! The team has been super responsive, always ready to tackle our questions and concerns. They have followed the design closely and even added their own creative touches. The new site is very easy to use with a great sample ordering system and intuitive interactive features. They have been professional and dedicated, making the whole process smooth and enjoyable. I’m thrilled with the outcome.

Rob Mckechnie
Digital Marketing Manager

Key Features and Functionalities

1. Sample Ordering System
We implemented a user-friendly sample ordering system that allows customers to order product samples with a defined maximum units per order. This feature helps streamline the sampling process, making it easier for customers to select the right products for their needs.

2. Integration with a Third-Party Order Fulfilment System
To enhance the order fulfilment process, we integrated their third-parties order fulfilment system. This integration ensures efficient and accurate shipping, providing customers with reliable delivery services.

3. WCAG 3.0 Compliance
Ensuring accessibility was a top priority. The website was developed in compliance with WCAG 3.0 standards, incorporating features like text scaling, high contrast modes, and screen reader compatibility. These measures ensure that the website is accessible to users with various disabilities, providing an inclusive digital experience.

4. Document Library
We created a comprehensive document library that offers easy access to a wide range of resources, including brochures, installation instructions, technical documents, and certifications. This centralised repository is designed to help users quickly find and download the information they need.

5. Find a Retailer
To assist customers in locating the nearest retailers, we developed a Find a Retailer feature. This tool allows users to enter their location and find nearby Allur retailers, complete with contact details and directions, enhancing the shopping experience and driving in-store visits.

6. Gallery and Customer Gallery

  • Product Showcase Gallery: We developed a gallery showcasing Allur’s product range, enabling easy sample ordering directly from the gallery. This visually engaging feature helps customers explore the product offerings and make informed decisions.
  • Customer Gallery: We also created a Customer Gallery, where users can submit images of their installed Allur products. This feature encourages community engagement and provides real-life examples of how products look in various settings, inspiring potential customers.

7. Decking Calculator
To assist customers in planning their decking projects, we implemented a decking calculator. This tool calculates the number of boards, clips, trims, and fascias required based on the inputted coverage area. It provides an easy and accurate way for customers to estimate their project needs.

8. Visualiser for Colour Options
We developed a visualiser tool that allows customers to see how different decking colour options will look in both day and night variations. This interactive feature helps customers visualise their choices in real-world settings, aiding in their decision-making process.

9. Abandoned Cart Functionality
To reduce cart abandonment rates, we implemented an abandoned cart functionality. This feature sends automated reminders to users who leave items in their cart without completing the purchase, encouraging them to return and finalise their order. This functionality has proven effective in recovering potential lost sales and boosting overall conversion rates.

Results and Feedback

As a new product, the Allur website quickly gained traction, attracting significant interest from customers and stakeholders. The advanced functionalities and improved user experience led to immediate customer engagement and satisfaction. The Find a Retailer feature, engaging galleries, decking calculator, and colour visualiser have particularly stood out, driving more traffic and conversions.

Results & Metrics

Initial sales above predicted volumes

35% faster load times than closest competitor

11% decrease in lost orders through abandoned carts

Conclusion

The development of Allur’s website successfully established their brand identity and significantly enhanced the functionality and user experience. By integrating advanced features such as sample ordering, the third-party order fulfilment system, abandoned cart functionality, comprehensive galleries, decking calculator, and colour visualiser, we created a powerful digital platform that supports Allur’s business operations and customer needs. The positive reception and increased customer engagement post-launch underscore the success of the project and our commitment to delivering impactful digital solutions.

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