128% increase in engagement
353% increase in visitors
4% decrease in lost orders through abandoned carts
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Case Study
Castlewood Floors Website Redevelopment
Client: Castlewood Floors
Industry: Manufacturing, Retail
Duration: 1 month
Project Overview
Castlewood Floors, a premier provider of high-quality flooring solutions, required a comprehensive redevelopment of their website to better reflect their brand and enhance customer engagement. The new website needed to offer robust functionalities, including sample ordering with shipping fees handled through a Stripe Payment Gateway, integration with a product showcase gallery, and abandoned cart functionality. Additionally, it was essential for the website to comply with WCAG 3.0 standards and feature a comprehensive document library.
Objectives
- Redevelop the website to align with Castlewood Floors’ brand identity and market positioning
- Implement sample ordering with shipping fees calculated based on the number of samples via Stripe Payment Gateway
- Ensure compliance with WCAG 3.0 standards
- Create a document library for easy access to brochures, installation instructions, technical documents, and certifications
- Develop a product showcase gallery
- Implement abandoned cart functionality to reduce cart abandonment rates
Google Lighthouse Scores
1
Performance
1
Accessibility
1
Best Practices
1
SEO
We needed a website with over 600 SKUs listed and available to order for free samples.
With minimal branding or online presence to build upon, NoBull. did a fantastic job of creating a slick, functional website that’s cohesive and provides a great UX. It’s wonderfully simple to update and maintain which is exactly what we asked for. Delivered on time and within budget too!
Donna McGarry
Marketing Executive
Key Features and Functionalities
1. Sample Ordering System
We implemented a user-friendly sample ordering system that allows customers to order product samples. Shipping fees are calculated based on the number of samples ordered and processed through the Stripe Payment Gateway. This feature ensures a smooth and secure transaction process for customers.
2. Stripe Payment Gateway Integration
To handle shipping fees, we integrated the Stripe Payment Gateway. This allows for secure and efficient processing of payments based on the number of samples ordered, enhancing the overall customer experience.
3. WCAG 3.0 Compliance
Ensuring accessibility was a top priority. The website was developed in compliance with WCAG 3.0 standards, incorporating features like text scaling, high contrast modes, and screen reader compatibility. These measures ensure that the website is accessible to users with various disabilities, providing an inclusive digital experience.
4. Document Library
We created a comprehensive document library that offers easy access to a wide range of resources, including brochures, installation instructions, technical documents, and certifications. This centralised repository is designed to help users quickly find and download the information they need.
5. Product Showcase Gallery
We developed a gallery showcasing Castlewood Floors’ product range, enabling easy sample ordering directly from the gallery. This visually engaging feature helps customers explore the product offerings and make informed decisions.
6. Abandoned Cart Functionality
To reduce cart abandonment rates, we implemented an abandoned cart functionality. This feature sends automated reminders to users who leave items in their cart without completing the purchase, encouraging them to return and finalise their order. This functionality has proven effective in recovering potential lost sales and boosting overall conversion rates.
Results and Feedback
The new Castlewood Floors website has been very well received by both customers and stakeholders. The advanced functionalities and improved user experience have led to an immediate increase in customer engagement and satisfaction. The document library and product showcase gallery have particularly stood out, driving more traffic and conversions.
Results & Metrics
Conclusion
The redevelopment of Castlewood Floors’ website has successfully aligned with their brand identity and significantly enhanced the functionality and user experience. By integrating advanced features such as sample ordering with Stripe Payment Gateway, abandoned cart functionality, and comprehensive galleries, we have created a powerful digital platform that supports Castlewood Floors’ business operations and customer needs. The positive reception and increased customer engagement post-launch underscore the success of the project and our commitment to delivering impactful digital solutions.
More Case Studies
Castlewood Floors
Castlewood Floors, a premier provider of high-quality flooring solutions, required a comprehensive redevelopment of their website to better reflect their brand and enhance customer engagement. The new website needed to offer robust functionalities, including sample ordering with shipping fees handled through a Stripe Payment Gateway, integration with a product showcase gallery, and abandoned cart functionality. Additionally, it was essential for the website to comply with WCAG 3.0 standards and feature a comprehensive document library.