304% increase in visitors
27% increase in engagement
91% decrease in page load time
74% decrease in bounce rate
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Case Study
Making Business Matter – SEO and Performance Enhancement
Client: Making Business Matter
Industry: Professional Services
Duration: 12 months
Project Overview
Making Business Matter, a leading provider of professional training and development services, faced a significant decline in their website traffic, losing 50% of their visitors. They approached us to help address their poor page load times, which were around 20 seconds on mobile devices, severely impacting user experience and SEO performance. Our goal was to reduce load times, improve SEO, and rebuild the website focusing on performance, ultimately restoring and enhancing their online presence.
Objectives
- Reduce mobile page load times from 20 seconds to under 3 seconds
- Rebuild the website with a focus on performance and SEO
- Restore website traffic to previous highs
Google Lighthouse Scores
1
Performance
1
Accessibility
1
Best Practices
1
SEO
NoBull. has helped me time and time again with my website. Always prepared to listen, understand and offer a practical solution. Plus, they realise when a customer truly needs urgent help and they are always there to support. Their team are knowledgeable, and have taught me a huge amount about what a great website looks like. I’ll always be indebted to them for their help. For example, in the early days they took my website that was loading in +20 seconds and got it to under 3 seconds – no mean feat, and they achieved it.
Darren Smith
CEO
Key Features and Functionalities
1. Performance Optimisation
Our first task was to address the critical issue of page load times. We implemented various performance optimisation techniques to reduce mobile load times from 20 seconds to 4 seconds. These included:
- Image Optimisation: Compressed and optimised images for faster loading.
- Minification: Minified CSS, JavaScript, and HTML to reduce file sizes.
- Caching: Implemented browser caching to speed up repeat visits.
- Lazy Loading: Applied lazy loading for images and videos to improve initial load times.
2. Website Rebuild
Given the success of the initial optimisation, Making Business Matter decided to take our advice and rebuild their website with a performance and SEO focus. Key actions included:
- Clean Code: Ensured clean, efficient coding practices to enhance performance.
- Responsive Design: Created a fully responsive design to ensure fast load times and a great user experience on all devices.
- Content Delivery Network (CDN): Implemented a CDN to deliver content faster to users based on their geographic location.
3. SEO Enhancement
We developed a comprehensive technical SEO strategy to improve search engine rankings and drive organic traffic. This involved:
- Site Architecture: Improved site structure and navigation to ensure search engines can easily crawl and index the site.
- Schema Markup: Implemented schema markup to enhance search engine understanding of the content.
- Page Speed Optimisation: Focused on reducing server response times, optimising resource loading, and improving overall site speed.
- Mobile Optimisation: Ensured the site is fully optimised for mobile devices, with a focus on speed and usability.
Results & Metrics
Conclusion
The collaboration with Making Business Matter showcases our ability to address critical performance issues and enhance technical SEO, leading to significant improvements in user experience and organic traffic. By reducing mobile load times from 20 seconds to under 2 seconds and implementing a comprehensive technical SEO strategy, we successfully restored and boosted their online presence, achieving a remarkable 300% increase in traffic. This case study highlights our expertise in delivering impactful digital solutions that drive business growth and improve performance.
More Case Studies
Making Business Matter
Making Business Matter, a leading provider of professional training and development services, faced a significant decline in their website traffic, losing 50% of their visitors. They approached us to help address their poor page load times, which were around 20 seconds on mobile devices, severely impacting user experience and SEO performance. Our goal was to reduce load times, improve SEO, and rebuild the website focusing on performance, ultimately restoring and enhancing their online presence.