67% increase in engagement
115% increase in visitors
6% decrease in lost orders through abandoned carts
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Case Study
Malmo Flooring Website Redevelopment
Client: Malmo Flooring
Industry: Manufacturing, Retail
Duration: 1 month
Project Overview
Malmo Flooring, a premier provider of high-quality flooring solutions, sought to revamp their website to better reflect their brand and enhance user engagement. The new website needed to offer robust functionalities, including sample ordering, order limits, integration with Royal Mail’s Click & Drop system, and abandoned cart functionality. Additionally, it was essential for the website to comply with WCAG 3.0 standards and feature comprehensive document libraries, a retailer locator, and customer engagement galleries.
Objectives
- Redevelop the website to align with Malmo Flooring’s brand identity
- Implement sample ordering with maximum units per order
- Integrate with Royal Mail’s Click & Drop system
- Ensure compliance with WCAG 3.0 standards
- Create a document library for easy access to brochures, installation instructions, technical documents, and certifications
- Implement a Find a Retailer feature
- Develop galleries for product showcases and customer submissions
- Implement abandoned cart functionality to reduce cart abandonment rates
Google Lighthouse Scores
1
Performance
1
Accessibility
1
Best Practices
1
SEO
From initial brief stage right through to launch, NoBull. collaborated closely with us to scope out a site that was functional for both the trade and consumer – first time users and those already familiar with the brand and product.
Pete and the team took the time to understand our product and requirements, bringing some great ideas and solutions to the table and really helping to make our wish-list a reality.
The end result is a future-proofed site that perfectly reflects our brand – thank you!
Donna McGarry
Marketing Executive
Key Features and Functionalities
1. Sample Ordering System
We implemented a user-friendly sample ordering system that allows customers to order product samples with a defined maximum units per order. This feature helps streamline the sampling process, making it easier for customers to select the right products for their needs.
2. Integration with Royal Mail’s Click & Drop
To enhance the order fulfilment process, we integrated the website with Royal Mail’s Click & Drop system. This integration ensures efficient and accurate shipping, providing customers with reliable delivery services.
3. WCAG 3.0 Compliance
Ensuring accessibility was a top priority. The website was developed in compliance with WCAG 3.0 standards, incorporating features like text scaling, high contrast modes, and screen reader compatibility. These measures ensure that the website is accessible to users with various disabilities, providing an inclusive digital experience.
4. Document Library
We created a comprehensive document library that offers easy access to a wide range of resources, including brochures, installation instructions, technical documents, and certifications. This centralised repository is designed to help users quickly find and download the information they need.
5. Find a Retailer
To assist customers in locating the nearest retailers, we developed a Find a Retailer feature. This tool allows users to enter their location and find nearby Malmo Flooring retailers, complete with contact details and directions, enhancing the shopping experience and driving in-store visits.
6. Gallery and Customer Gallery
- Product Showcase Gallery: We developed a gallery showcasing Malmo Flooring’s product range, enabling easy sample ordering directly from the gallery. This visually engaging feature helps customers explore the product offerings and make informed decisions.
- Customer Gallery: We also created a Customer Gallery, where users can submit images of their installed Malmo Flooring products. This feature encourages community engagement and provides real-life examples of how products look in various settings, inspiring potential customers.
7. Abandoned Cart Functionality
To reduce cart abandonment rates, we implemented an abandoned cart functionality. This feature sends automated reminders to users who leave items in their cart without completing the purchase, encouraging them to return and finalise their order. This functionality has proven effective in recovering potential lost sales and boosting overall conversion rates.
Results and Feedback
The new Malmo Flooring website has been very well received by both customers and stakeholders. The advanced functionalities and improved user experience have led to an immediate increase in customer engagement and satisfaction. The Find a Retailer feature and the engaging galleries have particularly stood out, driving more traffic and conversions.
Results & Metrics
Conclusion
The redevelopment of Malmo Flooring’s website has successfully aligned with their brand identity and significantly enhanced the functionality and user experience. By integrating advanced features such as sample ordering, Royal Mail’s Click & Drop system, abandoned cart functionality, and the comprehensive galleries, we have created a powerful digital platform that supports Malmo Flooring’s business operations and customer needs. The positive reception and increased customer engagement post-launch underscore the success of the project and our commitment to delivering impactful digital solutions.
More Case Studies
Malmo Flooring
Malmo Flooring, a premier provider of high-quality flooring solutions, sought to revamp their website to better reflect their brand and enhance user engagement. The new website needed to offer robust functionalities, including sample ordering, order limits, integration with Royal Mail’s Click & Drop system, and abandoned cart functionality. Additionally, it was essential for the website to comply with WCAG 3.0 standards and feature comprehensive document libraries, a retailer locator, and customer engagement galleries.