Case Study

Tate Group Website Redevelopment

tate
Client: Tate Group
Industry: Facilities Management
Duration: 2 months

Project Overview

Tate, a leader in facility management solutions, required a comprehensive redevelopment of their website to enhance user engagement and showcase their innovative solutions. The project included developing a CO2 Benchmark tool, an Energy Savings Calculator, a Facility Service Finder, and implementing a solid SEO strategy. Additionally, the website was designed to meet WCAG 3.0 standards. The goal was to create an informative, user-friendly platform that effectively communicates Tate’s commitment to sustainability and energy efficiency.

Objectives

  • Redevelop the website to align with Tate’s brand identity and market positioning
  • Develop a CO2 Benchmark tool to help users assess their carbon footprint, capture their data and offer relevant suggested services
  • Implement an Energy Savings Calculator to provide users with potential energy savings insights and offer relevant suggested services
  • Create a Facility Service Finder to help users discover the services available for their type of facility
  • Create a solid SEO strategy to improve search engine rankings and drive organic traffic
  • Ensure the website meets WCAG 3.0 standards for accessibility
  • Ensure the website is user-friendly and optimised for performance

Google Lighthouse Scores

1

Performance

1

Accessibility

1

Best Practices

1

SEO

Key Features and Functionalities

1. CO2 Benchmark Tool
We developed an interactive CO2 Benchmark tool that allows users to assess their carbon footprint based on their building’s energy usage. This tool provides valuable insights into the environmental impact of their operations and encourages users to adopt more sustainable practices.

2. Energy Savings Calculator
The Energy Savings Calculator was designed to help users estimate potential energy savings based on various efficiency improvements. By inputting specific details about their building and energy usage, users can receive customised recommendations for reducing energy consumption and lowering costs.

3. Facility Service Finder
To enhance user convenience, we developed a Facility Service Finder that allows users to quickly see all the services Tate can provide for their specific facilities. This tool helps users identify relevant services, making it easier to access the solutions they need.

4. SEO Strategy
We implemented a comprehensive SEO strategy to improve Tate’s search engine rankings and drive organic traffic to the website. This included keyword research, on-page optimisation, content creation, and technical SEO enhancements to ensure the website is easily discoverable by search engines.

5. WCAG 3.0 Compliance
Ensuring accessibility was a top priority. The website was developed in compliance with WCAG 3.0 standards, incorporating features like text scaling, high contrast modes, and screen reader compatibility. These measures ensure that the website is accessible to users with various disabilities, providing an inclusive digital experience.

6. User-Friendly Design
The website was designed with user experience in mind, ensuring easy navigation and accessibility. The layout is clean and modern, with intuitive interfaces for the CO2 Benchmark tool, Energy Savings Calculator, and Facility Service Finder, making it easy for users to access and utilise these features.

7. Performance Optimisation
We ensured the website is optimised for performance, with fast load times and efficient functionality across all devices. This included optimising images, leveraging browser caching, and minimising code to deliver a seamless user experience.

Challenges and Solutions

Complex Tool Development
Developing the CO2 Benchmark tool, Energy Savings Calculator, and Facility Service Finder required sophisticated programming and thorough testing to ensure accuracy and reliability. We utilised advanced algorithms and user-friendly interfaces to provide precise and actionable insights for users.

SEO Integration
Implementing a solid SEO strategy involved extensive keyword research and on-page optimisation. We ensured that all content was relevant, valuable, and optimised for search engines, resulting in improved search rankings and increased organic traffic.

Ensuring Accessibility and Usability
To provide a seamless user experience, we focused on creating an accessible and user-friendly website. This involved adhering to WCAG 3.0 standards and implementing best practices in web design to enhance usability.

Results and Feedback

The redeveloped Tate website was launched successfully, with the CO2 Benchmark tool, Energy Savings Calculator, and Facility Service Finder receiving positive feedback from users. The solid SEO strategy led to significant improvements in search engine rankings and increased organic traffic. The user-friendly design and performance optimisation ensured a seamless and engaging user experience.

Results & Metrics

56% increase in engagement

34% increase in visitors

18% decrease in bounce rate

Conclusion

The redevelopment of Tate’s website successfully aligned with their brand identity and significantly enhanced the functionality and user experience. By integrating advanced tools like the CO2 Benchmark tool, Energy Savings Calculator, and Facility Service Finder, and ensuring compliance with WCAG 3.0 standards, we delivered a powerful digital platform that supports Tate’s commitment to sustainability and energy efficiency. The positive reception and improved performance post-launch underscore the success of the project and our commitment to delivering impactful digital solutions.

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